The client wanted a welcoming website that immediately felt appropriate for a dental practice. I developed the visual direction using a refined serif typeface to create a sense of trust and credibility, paired with a mint green, navy blue, and purple color palette to give the branding a clean, calming, and approachable appearance. The final design balances the professionalism of a medical office with a friendly visual style that helps patients feel more comfortable.

For this client, I worked with the green and navy blue color palette they provided and developed a visual identity that felt trustworthy and established. I began the process by designing their current logo, with the goal of communicating the firm’s experience and long-standing legacy. I then carried that same direction into the website through supporting visuals and stock photography selected around the client’s target audience.

Since the client was a Serbian criminal defense attorney, I wanted the design to reflect both his cultural background and area of practice. He preferred red and blue, the colors of the Serbian flag, so I used them sparingly throughout the website. The client did not have an existing logo, so I created one using his initials, TSP. I used the “S” from his middle name to wrap around the integrated “T” and “P,” giving the mark a subtle snake-like appearance that felt sharp, strategic, and fierce. I then carried that visual direction into the website by incorporating ripped-paper textures, bold imagery, and a heavy use of black to create a more intense and serious look that suited the criminal defense field.

For this client, I created a complete logo and website design package. For the logo, she wanted something simple, straightforward, and recognizable, which led me to create a “P” logo mark paired with the firm’s name in a sleek serif typeface. For the website, however, the client wanted something that felt different from a typical law firm site. She preferred a cleaner and more modern direction, so I used sans-serif typography, plenty of white space, and a minimal layout to give the website a fresh and polished look.

For this client, I created a complete logo and website design package. They preferred a more traditional, old-school legal style, so I built the visual direction around familiar law firm imagery. For the logo, I paired a recognizable legal column with the firm’s initials and selected a classic typeface that gave the brand a more established and professional feel. After the client approved the gold and navy blue color palette, I carried that same direction into the website. I used serif typography for the headings and incorporated imagery that reflected the firm’s focus on family law, creating a consistent identity across both the logo and website.